Blue Bell Creameries has returned their products to a majority of shops in its home state of Texas, finishing part three of its five-step market re-entry plan after a Listeria contamination at manufacturing plants caused a nationwide recall earlier this year.
“Part three reaches the remaining majority of Texas in addition to central and southern Alabama,” says Ricky Dickson, vice president of gross sales and advertising for Blue Bell. “That is our largest section thus far however we’ll work as rapidly as we are able to to get our merchandise in shops. Freezers will probably be refilled as needed all through the week.”
To start part three, Blue Bell introduced again 215 of its staff who had been placed on paid furlough earlier in the year. The dairy manufacturer says roughly 1,000 furloughed staff, company-wide, will probably be back on the job by the end of this year.
Blue Bell is once again making their ice cream at all three of its manufacturing facilities positioned in Brenham, TX; Damaged Arrow, OK; and Sylacauga, AL. “Now we have elevated our manufacturing capability which permits us to create enough stock to fulfill the consumer demand in our first two phases and transfer into phases three and four inside a week of each other,” Dickson says. “With three of our plants now back on track we even have plans to broaden our flavor variety.”
Manufacturing is at present restricted to a handful of Blue Bell ice cream flavors such as Buttered Pecan, Cookies ’n Cream, Dutch Chocolate, Home made Vanilla, Peppermint, Pistachio Almond and The Great Divide. In accordance with the business, 12-pak Homemade Vanilla Cups and 12-pak Do-it-yourself Vanilla and Dutch Chocolate Cups are additionally available in shops. Part four will cover Louisiana, Jackson, MS and the encompassing area and is scheduled to start on Dec. 21.