Everyone is saying gluten is bad, and many Americans are inclined to agree apparently. MillerCoors is releasing a new all natural gluten free beer offered only in the Seattle and Portland markets for now. If the success grows like wildfire, expect to Coors Peak to be coming to a location near you later in the year.
With gluten free, veganism, and crossfit being all the rage these days, MillerCoors has entered the market by premiering Coors Peak, a new naturally gluten free amber lager that boasts an all natural recipe.
“With more drinkers pursuing a gluten-free lifestyle, we were inspired to create Coors Peak so that everyone can enjoy a great beer drinking experience,” – David Kroll, Vice President of Innovations, MillerCoors.
MillerCoors has recognized that consumers only were offered sorghum-based gluten-free beverages or chemically-treated gluten reduced drinks to pick from. MillerCoors brewers made the decision to brew the first-ever all natural gluten free option.
The all natural new gluten free beer is brewed with a proprietary process of malting brown rice, instead of the oft used barley. MillerCoors said this will give Coors Peak the refreshing taste, depth and complexity of normal beer whilst still being naturally gluten free.
“Coors Peak continues the Coors tradition of driving superior taste while highlighting our commitment to quality innovation. Our unique brewing process allows us to brew an inherently all natural gluten-free beer that is brewed separately from our other beers.” – David Kroll, Vice President of Innovations, MillerCoors.