This winter, SKYY® Vodka, the American-made vodka steeped with the progressive spirit of California, is wrapping itself up in everybody’s favourite, festive fashion faux pas – the ugly christmas sweater. For a limited time in the course of the holiday season, iconic cobalt blue SKYY bottles will truly be wrapped in blue and white Fair Isle knit sweaters, making them the best whimsical reward for get together hosts and a dialogue piece at holiday events nationwide.
The bottle is a part of SKYY’s 360-degree advertising and marketing campaign, entitled “Let’s Holidayy,” which presents a recent take on current holiday traditions. SKYY will remodel cities into festive, knitted wonderlands from coast to coast this December with sweater bombing spectaculars. In New York, a knitting needle armed crew, led by acclaimed artist Magda Sayeg, will create large-scale items impressed by the limited edition bottle reside at Chelsea Market, which can remain on show for the month. The sweaterific artwork installations shall be seen at different iconic Big Apple places akin to Union Square and the Meatpacking District in addition to on a fleet of roving knit-wrapped, classic pickup vehicles.
Past The Big Apple, SKYY will proceed its knit takeover in different main U.S. cities at ugly vacation sweater events at on-premise accounts and influencer events full with ugly sweater wearables and swag. To the delight of bus riders in Boston and in downtown Chicago, bus shelters can be wrapped in cobalt blue knitted graffiti, whereas transit buses traversing San Francisco can be bundled up from the winter chill whereas selling accountable consuming.
“The SKYY model possesses the modern and progressive spirit of California, the place it was first created, so we’re constantly trying to invent new experiences like “Let’s Holidayy” for our shoppers,” says Umberto Luchini, Vice President of Advertising at Campari America. “Ugly sweaters have grown to be an enormously popular culture pattern, with folks theming total events round them, and vodka is the primary spirit consumed throughout the holidays. It was a perfect match to mix the 2.”
To maintain the holiday spirit, SKYY’s world ambassador Otis Florence and DIY life-style consultants Anne Sage of The Metropolis Sage and Ashley McLaughlin of Edible Perspective, have developed a set of flavorful holiday cocktail recipes utilizing SKYY Vodka, SKYY Infusions Blood Orange and SKYY Infusions Coastal Cranberry which might be certain to maintain the season cozy and shiny!
To have fun the launch of SKYY’s “Let’s Holidayy” marketing campaign and the first-of-its-kind, limited-edition SKYY Holidayy Sweater Bottle, the award-winning vodka model will host a New York Metropolis non-public launch occasion with celebrated DJ leisure and charity accomplice Broadway Cares/Fairness Fights AIDS… and naturally, a whole lot of ugly holiday sweaters!
The SKYY Holidayy Sweater Bottle is 80 proof and only be available for a limited time at liquor shops in November and December nationwide for a price of $18.99 for 750 ml.